"You can design and create and build the most wonderful place in the world, but it takes people to make the dream a reality."
Just as branding helps customers know where to come back to for your product, your advertisement shouldn't scare people off with bad jokes, annoying publicity and unappealing product promotion.
Unless you are only looking to sell or attract your product to a limited select few, you will need to be careful about how you approach a variety of people. Once your brand is off the ground, it is imperative to have tasteful designs supplant your image by employing creative features in advertisement that will attract the widest audience possible.
The following illustrations have been created in Adobe Illustrator, by Penelope Gibbs (PEG) in attempt to assist clients and viewers to understanding the intent and products involved. The images speak for themselves, however they are followed by a brief explanation of the process and/or use.
Above: "Trout on the Rocks" This illustration was created in Adobe Illustrator to be used on web and for product promotion, packaging and marketing purposes in print.
Above: "Penelo-Peas" This illustration shows the packaging material for the seed product and was created in Adobe Illustrator for marketing purposes.
Above: "Leight Brain" Illustration created in Adobe Illustrator, intricately designed by Penelope Gibbs, depicting a spoof product for Left Brain Right Brain activity, commonly used to describe a person's skill set. The scientific/mathematical mind, (left brain) and artistic, (right brained) mentality involved here for a balanced health. Not only good for your brain, but great for the heart function as well. Cleaver humor and classy design will get you far, when it comes to attracting a good audience.
Above: Poster advertising event at Bargetto's Winery, designed after label for one of their reserve wines, Tuxedo Red. Design inspired by the mascot cat, Tuxedo, by Penelope Gibbs.
Above: Graphic Illustration created for promotional purposes on business card, sign, and website header. Created entirely in Adobe Illustrator by Penelope Gibbs.
Above: "Jethro Tull—Animated" An Illustration for cd covers or other promotional designs can be made to order from original photographs manipulated to create abstract designs. Popular artwork for today's standards.
Above: "Go Hawaiian" Fabric design swatches are displayed in various color options for fabric printing, specified by clients preferences.
Above: "Flyer/Poster designed for advertising purposes, noting the new workout schedule of pilates courses taught by fitness instructor, Donna Stoddard.
Above: Info-Graphics— 2 designs depicting prison populations. Graphics are often used in displaying information in order to emphasize ideas and perspectives. They are very effective in communicating difficult concepts to a variety of learners.
Illustrated map showing directions to Seacliff Inn in Aptos, CA. When designing a brochure or flyer for an event or business on location, it is important to display images with location spelled out clearly. A simple design as this will enhance communication and increase audience awareness.